Artist and visionary Marina Abramović launches The Marina Abramović Longevity Method
World leading performance artist Marina Abramović is launching The Marina Abramović Longevity Method to help people achieve their desire to live in the present, long and healthily.
Over the course of Marina Abramović’s entire 55-year career, she has made it her life’s mission to push the boundaries of performance art and the limits of the human body. To do this, she has developed The Abramović Longevity Method. This draws inspiration from various traditions across cultures, ancient texts, and integrates meditation, mindfulness, and natural remedies.
The Method emphasises simplicity, focusing on essentials, and stripping away unnecessary distractions. It applies time-honoured techniques to present day challenges, with the focus on living with intention and awareness, guided by past wisdom.
The Marina Abramović Longevity Method will now be shared with a global audience via a new website abramoviclongevity.com launching in early January 2024, quickly followed by an innovative range of wellbeing products.
“The Abramović Longevity Method is a lifestyle and a philosophy that emphasises the importance of living in harmony with nature. It is rooted in the belief that true beauty and vitality come from nurturing ourselves holistically.”
Wellbeing at the heart of The Marina Abramović Longevity Method
Marina Abramović has known Dr Nonna Brenner, the renowned doctor and founder of her prestigious wellness centre located on the banks of Fuschl Am See in Austria, for more than 20 years. Their partnership has become a cherished friendship.
During the course of their relationship, Dr Nonna Brenner has created a range of recipes – rooted in centuries of Tibetan medicine. These recipes are based on all natural ingredients and have been made into bespoke formulations for Marina to keep her in the best possible health, nurturing the mind, body and soul. Dr Nonna Brenner’s recipes provide essential nutrients and align with the body’s natural rhythms to provide energy, boost immunity, and improve wellbeing.
As part of the launch of The Marina Abramović Longevity Method and, as a result of the two-decade long friendship between Marina and Dr Nonna Brenner, these products are now being handcrafted in a slightly larger number and will go on sale to a global audience for the first time.
“My recipes for these all-natural wellbeing products we are launching focuses on embracing the philosophy of healing through nature. They rediscover forgotten rituals and knowledge of the past associated with beauty and wellness, reimagining them for use today, with longevity at the heart of each product. Put simply, it’s all about beauty inside and out.”
Dr Nonna Brenner
Launching in January 2024, Marina Abramović Longevity Method will initially release a limited run of products (2,000 of each product) in packaging personally designed by Marina Abramović. This features the fingerprints of both Marina Abramović and Dr Nonna Brenner as they symbolically add their seal of approval on each box.
The first set of products to be released include a series of wellbeing drops – formulated with alpine herbs grown in an ecologically clean area in the mountains between Austria and Switzerland, tailored to suit different wellbeing needs – and a facial skin lotion. Details are as follows:
MARINA ABRAMOVIĆ LONGEVITY METHOD FACE LOTION
A nourishing face lotion to promote healthy skin by replenishing essential nutrients, reducing inflammation, and supporting skin regeneration.
Formulated with hydrating botanicals, essential oils, vitamin C, hyaluronic acid, white bread, and white wine.
Benefits: Hydrates and protects the skin, promotes elasticity, and imparts a natural glow.
MARINA ABRAMOVIĆ LONGEVITY METHOD IMMUNE DROPS
The immune system is our body’s defence against disease, and it is crucial to provide the nourishment it needs.
Immune Drops offer a unique blend of natural ingredients, each with specific roles in boosting immunity, to increase the body’s natural ability to resist diseases.
Formulated with fresh garlic bulb, fresh lemon, Shiajit, whole Hawthorn fruit, chilli pepper powder and flower pollen.
Benefits: Strengthen the immune system, protect against infections, foster overall vitality.
MARINA ABRAMOVIĆ LONGEVITY METHOD ANTI-ALLERGY DROPS
The numbers of people who now suffer from allergies are increasing, caused by exposure to new allergens in the environment, family history and changes in the immune system. Marina Abramović Longevity Method AntiAllergy Drops have been formulated to address a broad spectrum of allergies, making them versatile for many allergy sufferers.
Formulated with Mumie (Shilajit) and Liquiritiae root dust.
Benefits: Alleviate allergies, reduce sensitivities, and balance the body’s natural responses.
MARINA ABRAMOVIĆ LONGEVITY METHOD ENERGY DROPS
For those who seek to boost their inner-strength and maintain a balanced energy level. The Energy Drops work to support cellular energy production, combat oxidative stress, and promote overall wellbeing.
The ingredients in this product help to improve circulation and provide a sense of inner power. Unlike other products that rely on caffeine for excessive stimulation, Marina Abramović Longevity Method Energy Drops are designed to provide natural support.
Formulated with natural extracts including cranberry concentrate and grape seed flour.
Benefits: Boost energy levels, reduce inflammation, enhance athletic performance, promote mental clarity.
MARINA ABRAMOVIĆ LONGEVITY METHOD COLLECTION (FIRST EDITION)
Containing all four products in a limited edition presentation box which will be individually numbered – only 500 will be made available in this exclusive design which has been created by Marina Abramović and Dr Nonna Brenner for the launch.
“In the cosmetic and wellness world, beauty often focuses on external appearances. The Longevity Method transcends superficiality, emphasising the interconnectedness of inner well-being and outer beauty.”