In an unprecedented move, Garnier has halted production of its number one bestselling product Micellar Water and created a brand new hydro- alcoholic hand gel;
300,000 bottles of the new Garnier Pure Active Hand Sanitiser Gel will be given free to essential retail staff working on the frontline, helping to protect themselves from COVID-19;
Four million units of Garnier hand gels will also be made available for retail sale across the UK – helping restock depleted shelves of this vital product;
Garnier will also contribute one million Euros to the International Federation of the Red Cross and Red Crescent Societies to support their work in the battle against COVID-19.
L’Oréal’s Garnier brand has mobilised its scientific, laboratory and production resources to create a new hydro-alcoholic hand gel from scratch by switching production away from its Micellar Water brand.
The company will donate 300,000 bottles of its new Garnier Pure Active Hand Sanitiser Gel to retail employees who are keeping shelves stocked and the nation fed during the coronavirus lockdown.
Additionally, Garnier will put four million units on shelves for consumers to buy from retailers including Boots, Tesco, Asda, Sainsbury’s and Dunnes stores in Northern Ireland and ROI. Bottles will retail for RRP* £2.49 for 125ml.
Stocks of existing hand sanitisers have been widely sold out since last month.
Garnier is part of the L’Oréal group, the world’s largest beauty company, which is implementing a European solidarity programme to aid the fight against COVID-19. Each of its brands will support those on the frontline, who are working to keep our country going whilst helping the most vulnerable in society.
Garnier is also making a one million Euro contribution to support the International Federation of the Red Cross and Red Crescent Societies (IFRC) through the French Red Cross in their efforts to fight COVID-19. These funds will provide urgent assistance to the most vulnerable people impacted by the virus.
“In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible. Through these actions, L’Oréal expresses our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat this pandemic.”
“At Garnier, we believe it is our responsibility to support those working on the frontline every day and those who are helping to protect the most vulnerable populations across the world.”
“This move reflects our corporate responsibility to society and also to the nation’s retail staff, giving them the protection that they need in a bid to fight the virus in these unchartered times.”
“This brand new product took just weeks from concept to distribution. We really hope that the availability of this product, as well as our contribution to retail staff and the International Federation of the Red Cross and Red Crescent Societies (IFRC), makes a difference.”
“I’d like to say a big thank you to Garnier for this kind donation. It will help our colleagues to continue to stay safe while they work at the frontline of healthcare in communities across the UK. The speed that Garnier have brought this product to market is fantastic and our customers will be so pleased to know there is more stock of hand sanitisers heading to our stores in the coming weeks.”
* Retail prices are at the discretion of the retailer