London-based communications agency MB Communications Ltd has been appointed to handle the PR for the Marina Abramović Longevity Method.
Marina Abramović is the world’s leading performance artist. Her work continuously pushes the boundaries of performance art: explores body art, endurance art, the relationship between the performer and audience, the limits of the body, and the possibilities of the mind.
Marina Abramović at the Royal Academy, a history-making career retrospective, is currently drawing in audiences in London. Abramović is first female artist to have a solo show in the institution’s 255-year history.
Over the course of Marina’s 50-year career she has developed the Abramović Method to help her and others recentre themselves and focus on what is most important – to live in the present, long and healthily. It draws inspiration from various traditions across cultures, integrates meditation, mindfulness, natural remedies and artistic expression. The Marina Abramović Longevity Method will now launch to a global audience, with the focus on helping people achieve their desire to live a long and healthy life.
A new website will launch followed by the first product range launch – The Marina Abramović Longevity Concept. For this, Marina has collaborated with Dr Nonna Brenner, the renowned Austrian doctor who she has personally worked with for more than 20 years, and created an exclusive range of all natural products centred around the idea of longevity, rediscovering forgotten rituals and knowledge of the past associated with beauty and wellness and reimagining them for use today.
Maria Boyle, Director of MB Communications Ltd, comments: “We’re incredibly excited to be working on the launch and alongside Marina and her collaborators in the field of medicine, psychology and other disciplines associated with wellness.”