- Fabergé unveils new advertising campaign presenting ‘A Life in Colour’.
- Award-winning timepieces, personally engraved pendants and a range of best-selling and iconic creations, affectionately named the ‘Fabergé Favourites’, feature alongside the uncut Gemfields gemstones that inspired them.
- Fabergé and Gemfields join forces to highlight ‘A Life in Colour’ and the beauty of coloured gemstones responsibly sourced from Gemfields’ mines in Zambia and Mozambique.
Fabergé is proud to unveil its new spring advertising campaign, shot during brief pauses in bidding by expert gem photographer Casey Moore at Gemfields’ ruby auction in Singapore.
The campaign features Fabergé timepieces, lockets and rings alongside Gemfields’ uncut gemstones – showcasing the beauty of these gemstones in their natural state.
In all, 13 captivating images will appear across print, digital, press, social and out of home, offering exquisite pieces from elegant love tokens to sensational gifts bearing a Fabergé surprise.
Fabergé’s love of the delightfully unexpected began when founder Peter Carl Fabergé, artist-jeweller to the Russian Court, presented the first of his legendary Imperial Eggs, the Hen Egg, in 1885. The egg opened to reveal a golden hen set with ruby eyes and concealing a gold and diamond replica of the imperial crown and a tiny ruby pendant suspended on a chain.
The pieces selected to feature in this spring campaign share Peter Carl’s love of surprise and his legacy of inimitable bespoke pieces, with each bringing a modern twist.
The Palais Tsarskoye Selo Turquoise Locket is inspired by the Imperial Eggs in both form and function – each locket hides a surprise, from the legendary golden hen to a lucky four-leaf clover.
The ‘I Love You’ Rose Gold Pendant is hand engraved with the words ‘I Love You’ and customers are invited to personalise this message.
Fabergé’s link with Gemfields, a world-leading supplier of responsibly sourced gemstones, means an array of exemplary Mozambican rubies and Zambian emeralds are within easy reach.
Rubies from Gemfields’ Montepuez Ruby Mine in Mozambique and emeralds from Gemfields’ Kagem Mine in Zambia were forged by nature over 500 million years ago. The mines are industry leading in their responsible practices, ensuring a positive impact by benefiting their host nations as well as the communities that surround them. To date, proceeds from emerald and ruby auctions have facilitated the provision of schools, mobile health clinics and projects to establish improved livelihoods for thousands of families.
Fabergé – an iconic name with an exceptional heritage – is a member of the Gemfields Group. The new campaign further furthers the positioning, perception and consumer awareness of responsibly sourced coloured gemstones through the beauty of design and craftsmanship.
Campaign images feature the following products:
The ‘I Love You’ Rose Gold Pendant with round white diamonds, set in 18 karat rose gold, engraved with ‘I Love You’ and the option of a personal message.
Palais Tsarskoye Selo Rose Locket with Heart Surprise featuring pink guilloche enamel and round white diamonds, set in 18 karat rose gold with a concealed heart decorated with red-pink enamel inside the locket.
The Mosaic Multi-Coloured Pendant with invisibly-set princess-cut multi-coloured sapphires, Mozambican rubies, tsavorites and white diamonds, and an 18 karat yellow gold chain adorned with multi-coloured sapphires, Mozambican rubies, tsavorites and white diamonds.
Emotion Multi-Coloured Crossover Ring featuring pavé-set multicoloured sapphires, emeralds, rubies, tsavorite, amethysts and white diamonds, set in 18 karat yellow gold with a ruby concealed on the inside of the ring.
Palais Tsarskoye Selo Turquoise Crossover Ring and the Palais Tsarskoye Selo Rose Crossover Bangle featuring pink opalescent guilloché enamel and white diamonds, set in 18 karat rose gold.
Palais Tsarskoye Selo Turquoise Open-Set Bangle with turquoise guilloché enamel and white diamonds, set in 18 karat yellow gold and a concealed ruby on the inside of the bangle.
Emotion Multi-Coloured Open-set Bangle with pavé-set multicoloured sapphires, emeralds, rubies, tsavorite and white diamonds, set in 18 karat yellow gold and a concealed ruby.
Emotion Charmeuse Emerald Ring featuring an oval Gemfields emerald centre stone and over 300 round, pavé-set emeralds, set in 18 karat yellow gold.
Emotion Charmeuse Ruby Ring features an oval Mozambican ruby centre gemstone and over 300 round, pavé-set rubies, set in 18 karat rose gold.
Emotion Multi-Coloured Ring with multi-coloured sapphires, white diamonds, rubies, tsavorites and emeralds, set in 18 karat yellow gold.
Fabergé Sapphire White Gold Fluted Ring with an oval blue sapphire centre stone and pavé-set white diamonds in 18 karat fluted white gold with a matching sapphire on the inside of the band.
Fabergé Emerald White Gold Fluted Ring featuring an oval Zambian emerald centre stone, with pavé-set white diamonds, set in 18 karat fluted white gold with a concealed emerald.
Fabergé Ruby Rose Gold Fluted Ring featuring an oval Mozambican ruby centre stone, with pavé-set white diamonds, set in 18 karat fluted rose gold with a matching ruby on the inside of the band.
Palais Tsarskoye Selo Turquoise Locket with Hen Surprise, Palais Tsarskoye Selo Turquoise Locket with Clover Surprise and Palais Tsarskoye Selo Turquoise Locket with Ladybird featuring turquoise guilloche enamel and round white diamonds, set in 18 karat yellow gold. Inside each locket is a different surprise – an 18 karat yellow gold hen, inspired by the Imperial Hen Egg of 1885, a four leaf clover decorated with green enamel and a ladybird decorated with red and black enamel inside the locket.
Impératrice Emerald Tassel Pendant with round emeralds, white diamonds and emerald beads, set in 18 karat white gold.
The Lady Compliquée Peacock collection employs the ingenious and exclusive movement that won the Ladies High Mechanical award at the 2015 Grand Prix d’Horlogerie de Geneve as well as a laureate at the Luxembourg Watch Fair.