Luxury Family Hotels is delighted to announce a partnership with luxury lifestyle brand The White Company.
To celebrate the collaboration and mark the first initiative between the two companies, The Little White Company has designed an exclusive children’s pyjama set.

Inspired by the hotel group’s unique properties, the stylised mascots are playful wildlife characters influenced by folklore including Fowey Hall’s Cornish crab, Moonfleet Manor’s Dorset swan and a galloping horse representing Suffolk’s The Ickworth amongst others.

Perfect for little ones, they will be available for guests to purchase when visiting one of the Luxury Family Hotels’ properties, or, if you would like to order them now, please visit

Simon Maguire, MD for Luxury Family Hotels, said:

“Luxury Family Hotels has long admired The White Company given we are both quintessentially British brands, synonymous with quality and style. We know that children aren’t rushing to get dressed for school or nursery at the moment and are enjoying having extra family time, whether it be movie nights with parents and carers or just playing and having some down time.

“Working together on this project has been a pleasure and we are already working on our next. We will have more exciting news to share on these plans in September.”

Janie Martin, New Business Manager at The White Company, commented:

“This is the first time that The White Company has collaborated on a bespoke children’s pyjama set and we are delighted that we are working with Luxury Family Hotels, a brand we know and love.

“With our 25-year heritage in the science of sleep and The Little White Company providing the cosiest of pyjamas, it was the perfect celebration of our partnership.”

The pyjamas will be available in the following sizes at each of the Luxury Family Hotels’ properties and can also be ordered by emailing

Prices start from £22 for children aged 12 months to 6 years and £24 for children aged 7 to 10 years.


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