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Art Market Research, the UK’s leading company providing an established methodology for analysing the value of art, antiques and collectibles has appointed Maria Boyle Communications Ltd to handle its PR.

Based in London, Art Market Research measures market sentiment in the art, antiques, and collectibles markets. It produces a suite of indexes – ranging from contemporary art to classic cars – which are regarded as the most reliable in the world given the rigorous data methodology the company undertakes. Recent clients include HM Revenue & Customs, Knight Frank, auction houses Christie’s and Sotheby’s, British Art Fair and media companies such as Bloomberg, Wall Street Journal, The Art Newspaper and the FT.

One of the first projects Maria Boyle Communications Ltd will be tasked with is to launch its newest index: luxury handbags. This will be the world’s first index tracking the performance of collectible designer handbags at auction which gives detailed analysis of total sales and averages prices.

The index[1] will feature in AMR’s debut Luxury Handbag Report, which takes a closer look at the burgeoning market for collectible handbags, a category that is doing so well it outperformed contemporary art, classic cars and even knocked rare whisky off its number one position as an investment of passion this year[2].

Sebastian Duthy, Managing Director, Art Market Research, says:

“We are delighted to have appointed Maria and her company to further raise our profile. We have indirectly had experience of working with Maria before and she is a real whirlwind when it comes to delivering great PR so we’re excited to have her on own team.”

Maria Boyle, Director, adds:

“We have long admired the work Art Market Research does in the collectible areas and are looking forward to launching AMR’s Luxury Handbag Report. We plan to use our expertise in the luxury arena to help drive awareness and engage media and stakeholders in this huge collecting area.”

 

[1] AMR uses price information provided by auction houses worldwide to compose a suite of indexes on Art, Antiques and Collectables. The Index methodology AMR uses was devised in association with the London School of Economics.

[2] March 2020: The Wealth Report 2020, published by Knight Frank, revealed that new entrant ‘Collectable Handbags’ had topped the Knight Frank Luxury Investment Index (KFLII).

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