L’Oréal Designer Fragrances

Viktor & Rolf is an Amsterdam-based fashion house. The company was founded in 1993 by designers Viktor Horsting and Rolf Snoeren.

As well as their successful fashion lines, they have created a number of bestselling fragrances in partnership with L’Oréal’s Luxury Division. MB Comms was briefed to raise awareness of their latest fragrance, BONBON, in the UK in the national broadsheet media. Here’s an example of what we achieved.