Jo Hansford salons introduce The French face lift haircut & new advanced treatment to remove calcium build up and repair hair

13 February 2025: Jo Hansford Mayfair and Jo Hansford Harvey Nichols salons are bringing a Parisian touch to British hairdressing with the introduction of Visagisme – the French Face Lift haircut. This innovative technique, designed to elevate volume and sculpt the face, is a natural way to add lift without going under the knife. 

Visagisme is based on the principle of creating a hairstyle with the unique structure of each face. Unlike traditional cutting methods that focus on sectioning, the French approach builds the cut differently—creating connections rather than divisions to add lift and movement.

The French Face Lift haircut is tailored to suit every face shape, with an immediate lifting effect on the cheekbones and overall facial structure. Zacharie Jardin explains:  “It’s particularly beneficial for those in mid-life whose hair may feel like curtains, dragging the face down, which can make women look drained.  It’s also a wonderful for those experiencing thinning hair, as this method counteracts loss of volume by strategically shaping and elevating the hair.”

The transformative effect can be further enhanced with expert colour application. As Bridget Kearney, Senior Colourist at Jo Hansford Harvey Nichols, explains: “Our new French Face Lift haircut can be taken to the next level with carefully placed colour such as lights or balayage, adding even more dimension, differentiation and radiance to the face.”

The French Face Lift haircut starts from £190 and colour appointment starts from £130 at Jo Hansford salons.

Click on the following Instagram link to see Zacharie Jordan explaining the French Face Lift haircut: CLICK HERE

Further information can be found on the Jo Hansford website HERE.

The Kérastase Première treatment consists of a four-step layering process which works by freeing the hair from this buildup, restoring its natural strength, elasticity and shine. This includes citric acid, an organic acid that acts from core to surface, to neutralise dullness and stiffness. Once excess calcium is removed, Glycine, an amino acid, penetrates hair’s inner layer to help deeply repair. As a result, this helps reconnect broken links between keratin chains, helping to reduce breakage. The treatment lasts for 30 minutes.  Price £80.00, available in both Jo Hansford Mayfair and Jo Hansford Harvey Nichols.

January 2025: Jo Hansford MBE has been granted a prestigious Royal Warrant of Appointment in recognition of services supplied to the Royal Household.

The Royal Warrant is one of only seven made by Her Majesty The Queen and is the first to be awarded to Jo Hansford MBE and her world-famous hair salons.

Described as the ‘first lady of colour’ and ‘best tinter on the planet’, Jo Hansford MBE has risen to the top of her profession and runs the largest female-owned independent salon group in London. With a team of more than 90 staff, she has developed her business to be an epicentre for some of the most talented and innovative stylists and colour technicians in the UK.

HM The Queen has been one of Jo Hansford MBE’s loyal clients for more than 30 years, ever since Jo opened her world-famous Mayfair salon, initially located on Mount Street and then relocating and expanding to its South Audley Street premises in 2012.

Jo Hansford MBE said: “It’s a real honour to be granted a Royal Warrant from The Queen, who I have been proud to have as a client for more than three decades.

“I think it is particularly wonderful that The Queen has awarded it to an all-female owned and run business. It really shows that with grit and determination you can achieve truly incredible things.”

Joanna Hansford, Jo’s daughter who is Managing Director of both Jo Hansford Mayfair and Jo Hansford Harvey Nichols salons, added: “To receive a royal warrant is the ultimate endorsement of 2 our commitment to service, quality, and to our clients. We are an independently run, family business, and this means the world to us and our staff, and it also sends a positive message to the hairdressing industry.”

Nestled for three decades in the heart of Mayfair and later expanding in to Knightsbridge in 2022, Jo Hansford salons are widely renowned as the leading destinations for hair colour and styling in the world. The guests, who fly in from Europe, America, Australia and the UAE, are affectionally called “our hair miles clients,” says Jo. Regulars include the rich and famous, members of the Royal family as well as international royals, politicians, stars from stage and screen, high profile businesswomen and men, along with many others who wants beautiful, glamorous hair.

Jo Hansford MBE comments: “All our clients get the same treatment. We value each and every one of them and are always grateful that they choose to come to us. We never take them for granted – as soon as you do that standards can slip.”

Joanna Hansford, Managing Director, added: “We very much position ourselves as a six-star salon, offering hair and beauty services based on quality and exceptional service, in the most luxurious of surroundings, with a guarantee of them being delivered by experts who are trained to the highest technical standards. While we look after some of the most high-profile people, we are discreet and professional, and always offer a relaxed and welcoming atmosphere which ensures our clients return.

“We are constantly working hard to create the ultimate destination salon. We operate in a similar way to the finest hotels and restaurants and have teams focused on client liaison, as well as in-house manicurists and qualified chefs.”

Jo Hansford MBE concludes: “I feel incredibly proud of what I have achieved, and I still get the same thrill at seeing someone leave the salon happy, full of confidence, with their hair looking amazing, just like I did when I first started.”

A cut and blow dry starts from £150, and a colour appointment starts from £130. To book an appointment, please contact:

13 January 2025: Women in Journalism is honouring the exceptional achievements of female journalists who have made an indelible mark in their profession.

The awards, now in their third year, sponsored by the UK’s number one skincare brand No7[1], highlight the outstanding work of trailblazers, campaigners and rising talents in British journalism today.

Held at the U.S. Embassy in London, the awards will be hosted by WIJ chair Rachel Corp, CEO of ITN, and attended by the who’s who of British journalism including 200 editors, journalists, broadcasters and media CEOs.

This year, in addition to its Lifetime Achievement Award, two new awards have been added: Woman of the Year and Rising Star.

[1] *Source: Kantar Total Market | UK | 52 w/e 4th August 2024 | Boots No.7 Value Share of Mass Skincare

Lifetime Achievement Award

This is Women in Journalism’s most prestigious award, given to an outstanding and inspiring female journalist who has paved the way and influenced journalists of all ages across all media.

The Sunday Times Chief Foreign Correspondent Christina Lamb OBE is the recipient of Women in Journalism’s Lifetime Achievement Award this year.

As chief foreign correspondent, Christina Lamb has covered violent conflict around the world Afghanistan to Ukraine, starting out when she was just 22, and has always focused on the impact warfare has on women, using her powerful writing to expose the horrors and widespread use of sexual violence. She has also worked with Malala to highlight the importance of girls’ education. She has been ambushed by the Taliban, abducted by Pakistan’s ISI, held by Mugabe’s war vets in Zimbabwe, narrowly escaped suicide bombing of a hotel and was on Benazir Bhutto’s bus when it was blown up.  She has also danced in the Rio Carnival.

Rachel Corp, WIJ chair, said: “Christina is simply a formidable correspondent and an incredible role model for all journalists with her fearless reporting and her unwavering commitment to highlighting the human cost of conflict.  Women in Journalism is proud to recognise her work.”

Previous winners include CNN’s Christiane Amanpour and Tina Brown, the award-winning journalist, author and editor.

Woman of the Year Award

The Woman of the Year Award celebrates a female journalist working across any media platform whose dedication, courage and/or talent has brought the most talked-about stories to light this year.  The recipient could have altered history, campaigned for justice, change in the law, or shone a light on the importance of a free press.  

This year, WIJ has decided that The Woman of the Year Award 2024 should be given to the following three individual journalists:

• Cathy Newman, Channel 4 News: Presenter and Investigations Editor of Channel 4 News. Newman’s relentless seven-year investigation into the Church of England’s abuse scandal spanned three continents and culminated in the Archbishop of Canterbury’s resignation. Her reporting uncovered systemic failings and gave survivors a platform to share their stories. Newman’s unwavering commitment and dedication to this and other exposes this year underscores the transformative power of investigative journalism.
• Sam Poling, BBC Scotland: Investigative Journalist Poling’s documentary on the unsolved murder of 27-year-old Emma Caldwell helped convict Iain Packer, securing justice for victims after 13 years. Her investigative work brought critical evidence to light. Sam was cited as a witness, and clips from the interviews she conducted with the accused were shown to the jury in his trial, helping lead to Iain Packer being found guilty of 33 charges against a total of 22 women, including Emma’s murder and 11 rapes.  He was given a life sentence to serve a minimum of 36 years in prison.
• Beth Rigby, Sky News: As Political Editor, Rigby’s incisive election coverage and political podcast have positioned her as a leading authority in an unpredictable political landscape. Rigby has had a stellar year, providing unrivalled analysis and insight into the year’s pivotal political moments. Her ability to break down complex events and engage audiences has solidified her reputation as one of the most trusted voices in political journalism.

Rising Star Award

The Rising Star Award celebrates a woman shaping the future of journalism.  This is a new award to acknowledge the amazing talent of a generation.  It recognises a young woman journalist who is destined for the top or may already have broken through and is destined to go even further.   At a time when journalism faces unique challenges this woman is inspiring not just the next generation but also those who have come before her. 

This year, two Rising Star Awards are being presented: the first to Rianna Croxford and the second to Cree-Summer Haughton, both of whom embody determination, brilliant storytelling and huge initiative in their work.

• Rianna Croxford, BBC News & Current Affairs: As an Investigative Correspondent, Croxford undertook a three-year investigation into allegations of sexual abuse involving Abercrombie & Fitch’s former CEO Mike Jeffries. Her groundbreaking reporting on claims of international sex trafficking network made worldwide news. Three men, who all deny the claims against them, face trial in New York as a result of an FBI probe launched after Rianna’s report.
• Cree-Summer Haughton, ITV News: As Digital Video Producer and Reporter for ITV News, Haughton’s investigation into the dangers of unregulated backstreet cosmetic surgery revealed the life-threatening risks faced by young women. Her work has reached wide audiences, especially on digital platforms, and spurred calls for greater government oversight.

Rachel Corp, WIJ chair, comments: “At a time when journalism faces multiple challenges, these awards shine a spotlight on the outstanding work of women in our profession. 

“The strength of their output is demonstrated by our decision to award Woman of the Year to not one, but three women, and to award two Rising Stars.   Each of these winners has created widespread impact through their reporting, enquiries, and relentless pursuit of the truth.

“All the winners deserve to be celebrated for their unwavering commitment, determination, sheer brilliance and the widespread impact their reporting has had.”

IF JEWELS COULD TALK

SEVEN SECRET HISTORIES

Carol Woolton

26^th September 2024 | Hardback | £16.99 | Gallery Books

A treasure trove of forgotten stories about jewels throughout history by internationally renowned jewellery expert Carol Woolton

If Jewels Could Talk delves into the history and cultural significance of jewellery, identifying for the first time, the seven pieces of jewellery that link us around the world, from the past into the future.

As a jewellery historian, jewellery editor at British Vogue, and now podcast host, Carol Woolton is uniquely qualified to take readers on a whistlestop tour through the fascinating histories of hoops, rings, beads, charms, brooches, cuffs and head ornaments.

Weaving in examples from cultures around the world, Carol will uncover incredible stories about Viking silver torques, Imperial jade in China, sixteenth-century Posy rings, organic gems, snake motifs, Roman cameo carving, Hindu wedding jewellery, Etruscan gold, Ancient Greek coins, piercings, wedding pigs in China, tiaras and anklets – to name but a few. 

A beautiful and illuminating read for any jewellery, history, or culture lover, If Jewels Could Talk shines a light on all that glitters. 

Carol Woolton comments: “Whatever time of the earth’s history you were born onto this planet, whatever culture or civilization you were born into, we all essentially wear the same things.  While we remain social creatures, jewellery will always provide something for us to hold onto.  This book is an acknowledgement of that need.”

If Jewels Could Talk available in hardcover, e-book, and audiobook formats.  Click here to purchase. 

PRAISE FOR IF JEWELS COULD TALK

“Filled with fascinating stories about the things we all wear everyday” Alexandra Shulman, Former Editor-in-Chief of Vogue

“If jewels could, indeed, talk, I don’t think they could be more eloquent than Carol Woolton is on their behalf. Such an interesting and romantic read for any jewellery lover. I loved it” Theo Fennell, Jewellery Designer

 

“Reflects how since the beginning, the human experience has expressed itself by what was worn, when. Love, loss, power, bravery, subversion and endurance – Carol Woolton takes us on a compelling and tender trip through the looking glass and history” Sophie Dahl, Author and Model

 

“Beautiful and comprehensive. . . a gorgeous book replete with historical anecdotes and ancient superstitions of jewels as talismans, protection or declarations of love . . . a must” Jennifer Tilly, Actor

 

“No one could be better qualified to write this splendid work. Her extraordinary depth of knowledge, fine writing skills, and above all her ability to give her book a truly global setting, all come together to produce a truly remarkable work of both scholarship and fable” Andrew Roberts, Author

Artist and visionary Marina Abramović launches The Marina Abramović Longevity Method

World leading performance artist Marina Abramović is launching The Marina Abramović Longevity Method to help people achieve their desire to live in the present, long and healthily.

Over the course of Marina Abramović’s entire 55-year career, she has made it her life’s mission to push the boundaries of performance art and the limits of the human body. To do this, she has developed The Abramović Longevity Method. This draws inspiration from various traditions across cultures, ancient texts, and integrates meditation, mindfulness, and natural remedies.

The Method emphasises simplicity, focusing on essentials, and stripping away unnecessary distractions. It applies time-honoured techniques to present day challenges, with the focus on living with intention and awareness, guided by past wisdom.

The Marina Abramović Longevity Method will now be shared with a global audience via a new website abramoviclongevity.com launching in early January 2024, quickly followed by an innovative range of wellbeing products.

“The Abramović Longevity Method is a lifestyle and a philosophy that emphasises the importance of living in harmony with nature. It is rooted in the belief that true beauty and vitality come from nurturing ourselves holistically.”

Marina Abramović

Wellbeing at the heart of The Marina Abramović Longevity Method

Marina Abramović has known Dr Nonna Brenner, the renowned doctor and founder of her prestigious wellness centre located on the banks of Fuschl Am See in Austria, for more than 20 years. Their partnership has become a cherished friendship.

During the course of their relationship, Dr Nonna Brenner has created a range of recipes – rooted in centuries of Tibetan medicine. These recipes are based on all natural ingredients and have been made into bespoke formulations for Marina to keep her in the best possible health, nurturing the mind, body and soul. Dr Nonna Brenner’s recipes provide essential nutrients and align with the body’s natural rhythms to provide energy, boost immunity, and improve wellbeing.

As part of the launch of The Marina Abramović Longevity Method and, as a result of the two-decade long friendship between Marina and Dr Nonna Brenner, these products are now being handcrafted in a slightly larger number and will go on sale to a global audience for the first time.

“My recipes for these all-natural wellbeing products we are launching focuses on embracing the philosophy of healing through nature. They rediscover forgotten rituals and knowledge of the past associated with beauty and wellness, reimagining them for use today, with longevity at the heart of each product. Put simply, it’s all about beauty inside and out.”

Dr Nonna Brenner

Launching in January 2024, Marina Abramović Longevity Method will initially release a limited run of products (2,000 of each product) in packaging personally designed by Marina Abramović. This features the fingerprints of both Marina Abramović and Dr Nonna Brenner as they symbolically add their seal of approval on each box.

The first set of products to be released include a series of wellbeing drops – formulated with alpine herbs grown in an ecologically clean area in the mountains between Austria and Switzerland, tailored to suit different wellbeing needs – and a facial skin lotion. Details are as follows:

MARINA ABRAMOVIĆ LONGEVITY METHOD FACE LOTION

A nourishing face lotion to promote healthy skin by replenishing essential nutrients, reducing inflammation, and supporting skin regeneration.

Formulated with hydrating botanicals, essential oils, vitamin C, hyaluronic acid, white bread, and white wine.

Benefits: Hydrates and protects the skin, promotes elasticity, and imparts a natural glow.

Price: £199.00

MARINA ABRAMOVIĆ LONGEVITY METHOD IMMUNE DROPS

The immune system is our body’s defence against disease, and it is crucial to provide the nourishment it needs.

Immune Drops offer a unique blend of natural ingredients, each with specific roles in boosting immunity, to increase the body’s natural ability to resist diseases.
Formulated with fresh garlic bulb, fresh lemon, Shiajit, whole Hawthorn fruit, chilli pepper powder and flower pollen.

Benefits: Strengthen the immune system, protect against infections, foster overall vitality.

Price: £99.00

MARINA ABRAMOVIĆ LONGEVITY METHOD ANTI-ALLERGY DROPS

The numbers of people who now suffer from allergies are increasing, caused by exposure to new allergens in the environment, family history and changes in the immune system. Marina Abramović Longevity Method AntiAllergy Drops have been formulated to address a broad spectrum of allergies, making them versatile for many allergy sufferers.

Formulated with Mumie (Shilajit) and Liquiritiae root dust.

Benefits: Alleviate allergies, reduce sensitivities, and balance the body’s natural responses.

Price: £99.00

MARINA ABRAMOVIĆ LONGEVITY METHOD ENERGY DROPS

For those who seek to boost their inner-strength and maintain a balanced energy level. The Energy Drops work to support cellular energy production, combat oxidative stress, and promote overall wellbeing.

The ingredients in this product help to improve circulation and provide a sense of inner power. Unlike other products that rely on caffeine for excessive stimulation, Marina Abramović Longevity Method Energy Drops are designed to provide natural support.

Formulated with natural extracts including cranberry concentrate and grape seed flour.

Benefits: Boost energy levels, reduce inflammation, enhance athletic performance, promote mental clarity.

Price: £99.00

MARINA ABRAMOVIĆ LONGEVITY METHOD COLLECTION (FIRST EDITION)

Containing all four products in a limited edition presentation box which will be individually numbered – only 500 will be made available in this exclusive design which has been created by Marina Abramović and Dr Nonna Brenner for the launch.

Price: £459.00

​“In the cosmetic and wellness world, beauty often focuses on external appearances. The Longevity Method transcends superficiality, emphasising the interconnectedness of inner well-being and outer beauty.”

Marina Abramović

Website: abramoviclongevity.com

Instagram: instagram.com/abramoviclongevitymethod/

London-based communications agency MB Communications Ltd has been appointed to handle the PR for the Marina Abramović Longevity Method.

Marina Abramović is the world’s leading performance artist. Her work continuously pushes the boundaries of performance art: explores body art, endurance art, the relationship between the performer and audience, the limits of the body, and the possibilities of the mind.

Marina Abramović at the Royal Academy, a history-making career retrospective, is currently drawing in audiences in London.  Abramović is first female artist to have a solo show in the institution’s 255-year history.

Over the course of Marina’s 50-year career she has developed the Abramović Method to help her and others recentre themselves and focus on what is most important – to live in the present, long and healthily.  It draws inspiration from various traditions across cultures, integrates meditation, mindfulness, natural remedies and artistic expression.  The Marina Abramović Longevity Method will now launch to a global audience, with the focus on helping people achieve their desire to live a long and healthy life.

A new website will launch followed by the first product range launch – The Marina Abramović Longevity Concept.  For this, Marina has collaborated with Dr Nonna Brenner, the renowned Austrian doctor who she has personally worked with for more than 20 years, and created an exclusive range of all natural products centred around the idea of longevity, rediscovering forgotten rituals and knowledge of the past associated with beauty and wellness and reimagining them for use today. 

Maria Boyle, Director of MB Communications Ltd, comments: “We’re incredibly excited to be working on the launch and alongside Marina and her collaborators in the field of medicine, psychology and other disciplines associated with wellness.”

The Net Zero Salons Programme launches to help salons in the UK and Ireland through the process of becoming a Net Zero business

26^th January 2023, London – L’Oréal and Net Zero Now, the climate action platform, have partnered to develop an industry-first initiative, the Net Zero Salons Programme – to enable hair salons to embark on the journey to Net Zero, open to salons across the UK and Ireland.

The Net Zero Salons Programme guides salons through the process of calculating, tracking and reducing greenhouse gas emissions through tailored carbon reduction plans, with the ultimate ambition of certifying as a “Net Zero Salon”. Developed by Net Zero Now in partnership with L’Oréal, as well as involving peer reviews and input from across the industry, the programme is based on a salon-specific roadmap and tool for measuring, tracking, reporting and reducing greenhouse gas emissions. 

With approximately 31,000 hair salons up and down UK high streets, salons play a significant role in the beauty economy. Data from the initial Net Zero Salons Programme pilot estimates that the average salon appointment produces 3.1kg of greenhouse gas emissions per year. In line with Science Based Targets, the programme aims to empower salons and clients alike to play their role in taking carbon reduction action and recommends that salons on the programme work towards a benchmark of 2kg per salon appointment. If all salons in the UK achieved this 2kg benchmark, the industry could remove approximately a third (33 per cent) of its greenhouse gas emissions. 

Client habits and expectations on sustainability are evolving: recent L’Oréal surveys found that nearly half of British women (45 per cent) said they made more sustainable choices in 2022 than in previous years, and when looking more specifically at salons, 43 per cent wanted to see their salon doing more to be sustainable, and nearly a quarter (23 per cent) said they now expect a beauty or wellness service provider to be committed to reducing their environmental footprint.

The programme aims to make the journey to becoming a “Net Zero Salon” accessible for all salons by providing personalised and actionable recommendations; from switching to renewable energy and becoming more energy efficient, improving waste treatment and management, reducing water consumption and heating, to incentivising employees with ride to work schemes or encouraging public transport options. The programme is open to salons in the UK & Ireland who can discover more and sign up to the programme now:  www.netzero.salon

Simon Heppner, Co-Founder, Net Zero Now said: “We are very excited to introduce this industry-first roadmap and tool for the salon sector in partnership with L’Oréal. This programme is open to all salons, empowering the whole industry to play its part in tackling the climate crisis and meeting the growing expectations of consumers and employees. We know this programme can help salons to be even more efficient by reducing energy and water consumption which we hope also brings more business resilience for the future. With Net Zero initiatives now live in hospitality, accountancy, tech services and salons, we’re providing tens of thousands of small businesses with the tools they need to take their first steps on the road to Net Zero.”  

Adam Reed, Adam Reed London, hairdresser & salon owner said: “I am delighted to be one of the first salons to be part of the L’Oréal and Net Zero Now ‘Net Zero Salons Programme’. Sustainability is something that is incredibly important to me as an individual and as a business leader – and it is something that both my team and clients actively ask about and want to see us taking action on. 

“I have been embarking on my salon’s sustainability journey for some time and new tools like the programme protocol are invaluable for our sector. The tool has helped me to understand where I am at on my journey by calculating and tracking, and then importantly, has helped me to accelerate with a personalised reduction plan and making my salon business more resilient for the future.” 

 

Millie Kendall OBE, CEO British Beauty Council said: “Now more than ever – especially post pandemic – salons play an essential role on our British high streets and local communities; with the power to not only inspire confidence and promote wellbeing, but to be an advocate for positive change – not only from a business perspective but extending to influencing consumer habits on important topics such as sustainability. This new Net Zero Salons Programme, coupled with L’Oréal’s new educational offerings to help up skill hairdressers on sustainability, is really empowering the salon sector to play its role and take action.”

Leading names in the salon industry, including Adam Reed (London), Trevor Sorbie (Manchester) and Linton & Mac (Scotland), were amongst the 17 salons who enrolled on the Net Zero Salons Programme pilot to help develop this industry-first actionable salon carbon footprint tracker and roadmap. 

The Net Zero Salons Programme is part of L’Oréal Groupe’s wider 2030 sustainability roadmap, L’Oreal For The Future, a set of measurable targets on climate, water, biodiversity and natural resources. As part of this roadmap, L’Oréal is committed to supporting its partner salons – and the wider industry – to adopt more sustainable business practices through its Hairstylists for the Future programme. This already established programme, has been developing innovative solutions to support salons across environmental pillars such as waste, through a partnership with the Green Salon Collective and water, providing solutions for responsible water use and lowering water consumption with the new L’Oréal Water Saver, a showerhead that uses jet-fusion technology to significantly reduce a salon’s water consumption at the backwash, which is set to roll out in spring 2023. 

Image provided by Shahira Allen (@afroglory_), who forms part of the No7 Beauty Company Creator Collective

No7 THE UK’S #1 skincare brand1 REVEALS the revival and global APPETITE for British beauty brands and expertise.

• No7 reveals its iconic products have been flying off the shelves in the US with two day creams sold every minute² 
• On average, women in the US buy from a British beauty brand 24 times a year³
• Still a firm favourite at home, No7 is also the number one skincare brand at Boots⁴
• The brand’s famous line of Age-Defying Day Creams including Protect & Perfect, Lift & Luminate and Restore & Renew continue to be its best-selling products on both sides of the pond⁵
• 196% increase in searches for ‘British Beauty’ in the last quarter as a result of the ‘Platinum Jubilee Effect’⁶

No7, the UK’s No1 skincare brand¹, has supported women’s skin for generations with 87 years of skincare science. Its iconic products sell once every two seconds in the UK⁴. Now, the rest of the world has discovered the products taking pride of place in millions of homes across Britain with two of its iconic day creams flying off the shelves in the US every minute².  

In a first of its kind trans-Atlantic beauty report, it seems that ‘Brit Beauty’ is on its way to a cult-status like the previously loved French Pharmacy and K-Beauty Brands. On average, women in the US buy from a British beauty brand 24 times a year, with 1 in 10 US women describing British beauty as ‘game-changing’³. Two-thirds reported that they would happily buy from a British beauty brand in the future with the impressive scientific innovation and reliable results of products being cited as the two biggest contributing factors³. The survey of 2,000 women in the UK and US respectively also explored the different beauty habits in each market and found that British women spent an average of £130 on beauty and skincare products⁷ per year compared to their North American counterparts at $221 (£182)³.

“Our beauty industry is now worth around £30 billion to the UK economy” adds Millie Kendall O.B.E, CEO of the British Beauty Council. “Global consumers value the craftsmanship and quality of British beauty brands that have a trusted and reputable heritage, something we’ll see continue as we approach the celebration of the Queen’s Platinum Jubilee. It’s fantastic to see brands like No7 trailblaze British Beauty globally with accessible innovations.”

Results of a new instrumental skin hydration study showed No7’s Age Defying Day Creams hydrate better than moisturizers that cost 10x more⁸, something which has wowed skincare shoppers in the US with No7 Restore and Renew Multi Act Day Cream and No7 Lift & Luminate Day Cream performing as the two top selling products in the US⁵. In a side-by-side comparison, No7’s Lift & Luminate Triple Action Day Cream, specifically, hydrated better that the #1 day cream on the market.⁹

No7’s Skincare Expert, Dija Ayodele adds, “The innovation coming out of the UK is fantastic and British brands like No7 are spearheading accessibility and the democratisation of beauty. With the sky rocketing cost of living, it couldn’t be more important for shoppers to find the latest skincare innovations and ingredients in their local retailers at amazing value. The rise of Brit Beauty is also paving the way for smaller independent British brands to be recognised on a global platform. 

No7’s Pro Derm Scan service is the latest scientific innovation from the brand. Founded in 1935, No7 is committed to making premium skincare and cosmetic products inclusive, accessible and affordable for everyone. From initiatives such as its CIBTAC endorsed Skin School training programme for No7 Beauty Advisors, to its industry-leading Creator Collective initiative that aims to tackle misinformation in skincare and cosmetics in the influencer space, No7 continues to lead the way in accessible clinical beauty. 

KEY FINDINGS FROM THE No7 BRIT BEAUTY RESEARCH… 

Source: Kantar Total Market | 52 w/e 26th December 2021 | Boots No.7 Value Share of Mass Female/Unisex Skincare

² Two No7 Day Creams sold every minute in the US. Average sales from all US retailers between 2^nd May 2021 to 30^th April 2022. 

³ Consumer survey data of 2,125 US women commissioned by No7, 6.05.2022-11.05.2022

⁴ Based on Boots sales value data 52 weeks ended 16/04/2022

⁵Based on value of sales from all US retailers between 2^nd May 2021 to 30^th April 2022.

⁶Searches of ‘British Beauty’ according to Google Trends, comparing searches from 27^th February-5^th March 2022 to 8^th May – 14^th May 2022.

⁷ Consumer survey data of 2,025 UK women commissioned by No7, 6.05.2022-11.05.2022

⁸ Based on US Facial Moisturizer IRI unit sales data, 52 week ending Jan 2, 2022

⁹ Based on US Facial Moisturizer IRI unit sales data, 52 week ending Jan 2, 2022