Image provided by Shahira Allen (@afroglory_), who forms part of the No7 Beauty Company Creator Collective

No7 THE UK’S #1 skincare brand1 REVEALS the revival and global APPETITE for British beauty brands and expertise.

• No7 reveals its iconic products have been flying off the shelves in the US with two day creams sold every minute² 
• On average, women in the US buy from a British beauty brand 24 times a year³
• Still a firm favourite at home, No7 is also the number one skincare brand at Boots⁴
• The brand’s famous line of Age-Defying Day Creams including Protect & Perfect, Lift & Luminate and Restore & Renew continue to be its best-selling products on both sides of the pond⁵
• 196% increase in searches for ‘British Beauty’ in the last quarter as a result of the ‘Platinum Jubilee Effect’⁶

No7, the UK’s No1 skincare brand¹, has supported women’s skin for generations with 87 years of skincare science. Its iconic products sell once every two seconds in the UK⁴. Now, the rest of the world has discovered the products taking pride of place in millions of homes across Britain with two of its iconic day creams flying off the shelves in the US every minute².  

In a first of its kind trans-Atlantic beauty report, it seems that ‘Brit Beauty’ is on its way to a cult-status like the previously loved French Pharmacy and K-Beauty Brands. On average, women in the US buy from a British beauty brand 24 times a year, with 1 in 10 US women describing British beauty as ‘game-changing’³. Two-thirds reported that they would happily buy from a British beauty brand in the future with the impressive scientific innovation and reliable results of products being cited as the two biggest contributing factors³. The survey of 2,000 women in the UK and US respectively also explored the different beauty habits in each market and found that British women spent an average of £130 on beauty and skincare products⁷ per year compared to their North American counterparts at $221 (£182)³.

“Our beauty industry is now worth around £30 billion to the UK economy” adds Millie Kendall O.B.E, CEO of the British Beauty Council. “Global consumers value the craftsmanship and quality of British beauty brands that have a trusted and reputable heritage, something we’ll see continue as we approach the celebration of the Queen’s Platinum Jubilee. It’s fantastic to see brands like No7 trailblaze British Beauty globally with accessible innovations.”

Results of a new instrumental skin hydration study showed No7’s Age Defying Day Creams hydrate better than moisturizers that cost 10x more⁸, something which has wowed skincare shoppers in the US with No7 Restore and Renew Multi Act Day Cream and No7 Lift & Luminate Day Cream performing as the two top selling products in the US⁵. In a side-by-side comparison, No7’s Lift & Luminate Triple Action Day Cream, specifically, hydrated better that the #1 day cream on the market.⁹

No7’s Skincare Expert, Dija Ayodele adds, “The innovation coming out of the UK is fantastic and British brands like No7 are spearheading accessibility and the democratisation of beauty. With the sky rocketing cost of living, it couldn’t be more important for shoppers to find the latest skincare innovations and ingredients in their local retailers at amazing value. The rise of Brit Beauty is also paving the way for smaller independent British brands to be recognised on a global platform. 

No7’s Pro Derm Scan service is the latest scientific innovation from the brand. Founded in 1935, No7 is committed to making premium skincare and cosmetic products inclusive, accessible and affordable for everyone. From initiatives such as its CIBTAC endorsed Skin School training programme for No7 Beauty Advisors, to its industry-leading Creator Collective initiative that aims to tackle misinformation in skincare and cosmetics in the influencer space, No7 continues to lead the way in accessible clinical beauty. 

KEY FINDINGS FROM THE No7 BRIT BEAUTY RESEARCH… 

Source: Kantar Total Market | 52 w/e 26th December 2021 | Boots No.7 Value Share of Mass Female/Unisex Skincare

² Two No7 Day Creams sold every minute in the US. Average sales from all US retailers between 2^nd May 2021 to 30^th April 2022. 

³ Consumer survey data of 2,125 US women commissioned by No7, 6.05.2022-11.05.2022

⁴ Based on Boots sales value data 52 weeks ended 16/04/2022

⁵Based on value of sales from all US retailers between 2^nd May 2021 to 30^th April 2022.

⁶Searches of ‘British Beauty’ according to Google Trends, comparing searches from 27^th February-5^th March 2022 to 8^th May – 14^th May 2022.

⁷ Consumer survey data of 2,025 UK women commissioned by No7, 6.05.2022-11.05.2022

⁸ Based on US Facial Moisturizer IRI unit sales data, 52 week ending Jan 2, 2022

⁹ Based on US Facial Moisturizer IRI unit sales data, 52 week ending Jan 2, 2022