Hancocks London, the renowned independent British jeweller, is releasing its 2026 Engagement Trends Report, which reveals emerging styles, shifts in buyer behaviour, and what today’s luxury clients value most in rings.

London, December 2025

From vintage cuts to bespoke craftsmanship, the report highlights what couples are seeking in high-end engagement rings. Insights draw on sales data, bespoke commissions, and expert commentary from Guy Burton, Managing Director of Hancocks London. The report covers seven main areas:

Section 1: Emerging styles and cuts

• Vintage resurgence: Old Mine Cushion leads client requests; Asscher and Marquise cuts see a sharp rise in interest.
• Influence of celebrity culture: The “Taylor Effect” has driven demand for specific antique cuts by 30 per cent.
• Art Deco & Edwardian influence: Classic design styles remain popular for bespoke commissions, highlighting fine engraving and tri-wire bands.

2 Section 2: Design trends

• Preference for substantial, well-crafted rings over ultra-thin, delicate designs.
• Alternative settings: East-West designs gaining popularity.
• Coloured gemstones, particularly rare sapphires such as Padparadsha, are increasingly requested.

Section 3: Buyer behaviour & experience

• Couples increasingly value the in-person buying experience, often coming in together to explore rings before their engagement.
• Connoisseur-driven choices dominate: rare stones, antique diamonds with unique colours like cognac and champagne, and extraordinary craftsmanship.
• Sustainability and ethical sourcing are important, with antique diamonds and recycled materials highly valued.
• Men’s engagement rings are evolving: thicker bands and signet rings are popular.
• Upgrades and anniversary purchases are on the rise, particularly around 10-year milestones.

Section 4: Media influence and social trends

• Clients avoid mass-market Instagram designs; one-of-a-kind is now key.
• Hybrid shopping 24/7: research online, WhatsApp for direct communications, see in person, then purchase.
• Celebrity engagements, particularly Taylor Swift’s, influence high-end antique diamond demand globally, and is set to continue into 2026.

Section 5: British craftsmanship and market positioning

• Independent British jewellers are increasingly chosen over global luxury houses, especially by American buyers.

Section 6: Natural vs lab-grown diamonds

• Natural diamonds dominate luxury sector of the market.
• Lab-grown diamonds occupy entry-level, fashion-focused markets.
• Education on rarity, cut, and character remains crucial for discerning buyers.

Section 7: Value, investment, and craftsmanship

• Buyers seek rare, investment-worthy stones with enduring quality.
• Craftsmanship significantly influences long-term value retention.
• Certification: GIA remains the trusted standard; cut quality and character outweigh colour or clarity alone.

Hancocks London unveils the engagement edit’, a mini digital series exploring the art, heritage and individuality of choosing an engagement ring

London, June 2025 —Hancocks London, the British jeweller renowned worldwide for its exceptional collection of engagement rings featuring antique diamonds and coloured gemstones, is launching The Engagement Edit — a new digital film series created in collaboration with style expert Sarah Harris.

The curated five-part series, available online offers an elegant and insightful journey into the craftsmanship and rarity of antique diamonds and coloured gemstones, while exploring the key factors to consider when choosing a ring that symbolises life’s most significant commitment.

Hancocks London is launching The Engagement Edit to help demystify the engagement ring process and address some of the questions they are most frequently asked. The films feature Managing Director Guy Burton — a leading authority on old cut diamonds and antique gemstones — in conversation with Sarah Harris, whose insightful questions bring a modern editorial perspective to each episode.

Celebrating best of British craftsmanship and design

Collaborating closely with British interior designers Barlow & Barlow and architects Arke, the new gallery space effortlessly merges heritage with contemporary flair. Drawing inspiration from quintessential British design elements, the interiors are elegant and opulent, capturing a timeless allure with a sense of sophistication. Original features including fireplaces have been retained wherever possible.

In keeping with its commitment to sustainability, Hancocks has worked with teams of master craftsmen, used mainly British-made materials, and incorporated a significant number of antique and recycled furniture into the design.

The Engagement Edit

Episode 1. The Importance of Cut

This first film sees Guy Burton discussing the distinct beauty of antique diamonds — from old mine cushions to step cuts and antique pear shapes. It explores the 4Cs and discusses which ‘C’ is the most crucial when it comes to buying a diamond. Plus, Sarah Harris tries on several of the 450 one-of-a-kind rings from Hancocks London’s collection.

Episode 2. Old Cut Diamonds

This episode explores the captivating allure of old cut diamonds and what distinguishes these vintage gems from their modern counterparts. The conversation delves into the sustainable appeal of antique diamonds and why more couples are drawn to their unique charm.

Episode 3. Craftsmanship

What elevates a ring from beautiful to exceptional? This film delves into the artistry behind Hancocks London’s one-of-a-kind designs. From Georgian Revival settings to signature intricate hand engraving, it reveals how fine gemstone curation and masterful craftsmanship come together.

Episode 4. Colour. Style. Individuality

From Fancy Vivid yellow diamonds to the rich romance of Kashmir sapphires and old Colombian emeralds, this episode explores coloured gemstones with Guy Burton providing advice on how to choose a stone that not only reflects personal style but suits your lifestyle. Along the way, viewers gain an understanding of what defines a truly exceptional gemstone and sourcing the very best of the best.

Episode 5. Beyond The Ring

An engagement ring is one of the most meaningful — and significant — purchases someone can make. This final film explores what truly matters when making that decision: provenance, personal curation, and the importance of trusted certification. From sourcing rare gemstones to designing a ring that tells a story, it’s a look at the expertise behind every Hancocks London creation — and why buying from specialists makes all the difference.

The Engagement Edit will be available to view via Hancocks London’s website here: CLICK HERE

Brides-to-be look to stars from the silver screen for engagement ring inspiration, rejecting Instagram trends according to leading jeweller

Vintage diamond engagement rings worn by glamorous Hollywood sirens are making a comeback for today’s brides-to-be according to one of the capital’s top jewellers.

Hancocks London, based in Mayfair’s Burlington Arcade, is reporting an unprecedented interest in newly engaged couples seeking rings that are not only timeless classics but give a nod to the glamorous hey days of old Hollywood.

The jewellers has identified the most desired engagement rings worn by Hollywood sirens and illustrated how each of their designs are inspiring brides-to-be now as much as they did historically.

Guy Burton, Director, Hancocks London, said:

“Our bespoke engagement ring service is world renowned given our reputation for making exceptional, one-off pieces. We regularly meet newly engaged couples either face to face or remotely, especially during lockdown, and help them design the ring of their dreams.

“The one trend we have started to notice over the last few months is that brides today are increasingly looking to legendary Hollywood stars for style inspiration. They are rejecting the Instagram influencers and popular celebrities who align themselves with jewellery brand and are now more likely to cite the original and authentic Hollywood trendsetters such as Mia Farrow, Jayne Mansfield, Audrey Hepburn and Lauren Bacall when designing their dream ring.

“The stars of the silver screen, including Hepburn, always looked super sleek thanks, in part, to the sumptuous jewels they wore. Decades on, their style continues to captivate, with women around the world still being influenced by old Hollywood glamour.”

Hancocks London has charted nine of its clients’ all-time Hollywood favourites including:

1. Elizabeth Taylor

Actress Elizabeth Taylor was known for her taste in luxurious gems, and her third husband, the theatre and film producer Mike Todd, went big! Todd proposed with a 29.4 carat emerald cut diamond ring, a stone so large that Taylor referred to it as her “ice skating rink”.

Hancocks London:

Guy Burton says:

“Elizabeth Taylor’s passion for jewels is as well documented as her romances.

“We are noticing a greater interest in emerald cut diamonds as they are incredibly elegant and also timeless. We recently sold an engagement ring very similar to this one which featured a vintage emerald cut diamond with fine hand-engraving detail. This is a real statement ring, exactly like Liz Taylor liked hers to be! The bride-to-be also liked the charm of a vintage diamond and her fiancé was savvy enough to know that these diamonds are in scarce supply so will hold their value.”

LINK HERE

2. Grace Kelly

Known for her classic and understated style, the much-loved actress Grace Kelly became the epitome of Fifties elegance. After a fairy tale romance with Prince Rainier of Monaco, she left acting as she became Princess, giving her access to the most incredible jewellery collection.

Kelly ended up with not one but two engagement ring. Her first, a diamond and ruby eternity ring by Cartier, was presented to her by Prince Rainier when he proposed over the Christmas holidays in December 1955. This was said to be a placeholder ring until the actual ring was made. The second, more dazzling ring, was also by Cartier and featured a 10.48-carat emerald-cut diamond, flanked by tapered baguette-cut side stones.

Hancocks London:

Kelly was a master of minimalism. Guy Burton explains:

“Both Grace Kelly and Prince Rainier had impeccable taste and effortless style and this is what a lot of brides today want to emulate when choosing an engagement ring.

“We recently had a client who had created a whole Pinterest board with different angles of Grace Kelly’s rings. She wanted something similar with a twist so we ended up sourcing an even older diamond than in Kelly’s original ring – ours is a 1930s, 5.19 carat old emerald-cut diamond set in platinum with baguette side stones. It’s the epitome in style. It was the perfect ring for her.”

LINK HERE

Lauren Bacall

The relationship between Lauren Bacall and Humphrey Bogart was one of the most talked about in Hollywood. In 1945, the couple tied the knot at author Louis Bromfield’s farm in rural Ohio. The ring, presented to Bacall by Bogart, was made of a thick band and had a coloured gemstone as its centrepiece. The ring was regarded as extraordinary as its gemstone looked wider than the band.

Hancocks London:

Guy Burton says:

“With her sultry voice and seductive looks, Lauren Bacall epitomised the elegance and taste of Hollywood. Her style was unmistakable and she was prepared to be different.

“Our cabochon emerald and gold gypsy-set ring is equally unusual and showcases the gem in the centre of a nice thick band, which is in 22ct yellow gold to get a superb rich colour. It is timeless, understated and reflects the sophistication and glamour of a true Hollywood legend and these are really important style cues for brides today.

“This style works well for a bride who want to achieve something a little bolder and stand-out without necessarily relying on a large gemstone. The gold look is strong and it is particularly popular at the moment.”

LINK HERE

4. Jackie Kennedy

Senator John Kennedy and Jacqueline Lee Bouvier announced their engagement to the press in 1953. Excited reporters asked to see the ring and there wasn’t one. “Jack and I have looked at dozens of them,” Jackie was reported to have said.  “Some I didn’t like and others weren’t the right type.” The couple eventually they found a ring at Van Cleef & Arpels in New York. The toi-et-moi ring was composed of a 2.84 carat emerald-cut emerald and a 2.88-carat emerald-cut diamond. Baguette-cut diamonds and emeralds decorated the arms of the original design.

5. Judy Garland

American actress, singer and dancer Judy Garland had five different engagement rings throughout her life. After two failed marriages, she met and fell in love with show business producer Sidney Luft in 1950. Luft proposed to Judy and they married in 1952. He presented her with a pear-shaped diamond solitaire flanked by two tapered baguettes. Crafted out of platinum and paired with a thin diamond eternity wedding band, the ring was a real showstopper.

Hancocks London:

Guy Burton comments:

“A beautiful antique pear-shaped diamond like the one Judy wore is hard to beat and exceptional examples always catch the eye of buyers. They have a long association with glamorous wearers – from Elizabeth Taylor to Mia Farrow – and have some great advantages over traditional round-cut diamonds: their elongated share means that a pear-shaped diamond looks larger than a round.

“Antique pear-shaped diamonds are regarded as one of the most captivating old cuts, again they come all forms and shapes of pear but they tend to be much softer than their modern equivalent which can be sharp and severe. They work well as an engagement ring as they flow nicely down the finger but allow a wedding band to sit snuggly behind it.

“This beautiful old cut pear-shape diamond weighs 2.38 carats and is set between tapered baguette diamond shoulders, all in finely handcrafted platinum. It oozes Hollywood glamour.”

LINK HERE

6. Mia Farrow

Actress Mia Farrow received a striking pear-shaped diamond weighing nine carats from Frank Sinatra in June of 1966. Farrow was 21-years-old and Sinatra 50-years-old. The couple were married in Las Vegas but divorced two years later. Mia described Sinatra as the love of her life saying she “loved him ‘til the day he died and beyond.”

Hancocks London:

Guy Burton comments:

“Pear-shaped diamonds seemed to fade after the end of the Sixties but they are now back and more in demand that ever.

“Antique pear shapes often buck the trend – compared to modern pears – at being much ‘spreadier’. Very often, like in our ring example here, the antique pear shape will look considerably larger than a modern pear shape of the same weight.

“This ring oozes style. In this case, the old-cut diamond does all the talking and is set simply in a finely engraved yellow gold solitaire. A statement ring in its truest form.”

LINK HERE

7. Jayne Mansfield

Jayne Mansfield, the Hollywood film, theatre and television actress married three times during her life. After a first failed marriage to Paul Mansfield, Jayne, 34, met the actor and former Mr Universe Mickey Hargitay at the Latin Quarter nightclub in New York City in 1956. She fell for him immediately and just over a year later, he proposed to her with a 10 carat round diamond ring in November 1957. The couple married in California – Mansfield wore a pink, skin tight wedding gown made of sequins with a 27 metre flounce of pink tulle (designed by a 20th Century Fox costume designer) and, at the reception, she had Hargitay drink pink champagne. Their Sunset Boulevard home was famous for its heart-shaped swimming pool which Mickey personalised with an ‘I love you Jayne’ message in gold leaf mosaic.

Hancocks London:

Guy Burton says:

“Round diamond solitaires have lasted the test of the time and will never go out of fashion. They have been the most popular shape since diamond-cutting techniques allowed them to be. The beauty of round symmetry is something that makes them very versatile from a design perspective and has long appealed to brides.

With this antique round, old European brilliant cut diamond, we have set in 18ct yellow gold and platinum with diamond accents and our signature decorative hand-engraving  to create a ring that has real standout and catches the attention just like Ms Mansfield did throughout her Hollywood career.”

LINK HERE

8. Audrey Hepburn

Actress Audrey Hepburn’s style was classic, understated and always stylish. The actress famously had a passion for fashion, often sketching her own on-screen outfits and becoming a muse to Hubert de Givenchy. She remains a style icon and is much admired by brides-to-be according to Hancocks London.

After a first meeting at a film party in London, actor Mel Ferrer and Hepburn started dating and he went on to propose to her. Her engagement ring was a slender platinum eternity band with channel set baguette-cut diamonds. During their 1954 wedding ceremony in Switzerland, Ferrer gave Hepburn two wedding bands: one while gold and the other pink gold, both the same size and decorated with a faceted pattern. Each of the rings was engraved with the date of the wedding.

9. Natalie Portman

Moving from old Hollywood to new Hollywood, actress and enowned activist Natalie Portman is often described as “an intellectual actress” and it is no surprise that her engagement ring epitomised her stand on sustainability. Instead of opting for a newly cut diamond, hers featured an antique round diamond has been set within a double diamond-set halo surround.

Hancocks London:

Guy Burton comments:

“Old cuts are the ultimate in sustainability when it comes to diamonds. These were physically cut and polished by hand and eye in the era before computers and lasers. The very best cutters were remarkable craftsmen who understood the material and could extract the maximum amount of life and beauty from the diamond rough using stunning cuts that were not restricted by today’s commercial parameters of standard size, cut and need to maximise carat weight. A wonderful by-product of using these special stones is the fact that they are recycled and the most environmentally responsible source of diamonds.

“Sustainability is extremely important for today’s couples and we have created a new collection of engagement rings as a result. The below ring is set with an old European brilliant cut diamond in a similar style to Natalie’s, however, we decided upon a single halo. We have also introduced some of the fine engraved detail in Hancocks London’s house style to nod to the era of when the diamond was polished.”

LINK HERE

Hancocks London Director Guy Burton sums up:

“The classic and elegant engagement rings from Hollywood in its hey day were really special. They oozed glamour and had a strong connection to the romance associated with the filmmaking industry, whether that was the romance between co-stars to the splendour of onscreen chemistry.

“Our customers really appreciate these classic yet glamorous designs and want a ring which can stand the test of time from a design perspective and also one that captures the remarkable gemstones, masterful craftsmanship and exceptional gemstones.”

Hancocks London prices range from £3,500 up to £295,000 and bespoke commissions can also be made upon request.

www.hancocks-london.com