As the world’s largest cosmetics company, L’Oréal Professionnel wanted to raise awareness of its position as the expert and authority on the hairdressing industry. MB Comms worked closely with the company’s corporate communications team and a number of the UK’s leading hairdressers to create a compelling report into Britain’s hairdressing industry. Work involved developing the concept of the report, making the content really media appealing and developing a hard-working media strategy that would deliver quality coverage.
David MacDonald of L’Oréal Professionnel said:
“We couldn’t have done it without MB Communications. The results were simply outstanding.”
Naomi Scroggins, Communications Director, L’Oréal Professionnel, said:
“Working with Maria is always a pleasure as she gets to the heart of what you want to achieve and gets things done. She has a keen journalistic eye for a story, and the strategic understanding of how PR can enhance the reputation and sales of a brand or product. Along with an exceptional contact book across all types of media, Maria’s outstanding energy, positivity and passion for seeing a story in print sets her apart as an outstanding PR professional.”