British beach “bonus holidays” on the rise
Luxury Family Hotels report that they have tripled in last five years
Parents are taking full advantage of the school holidays by not only booking an annual summer trip abroad but also a ‘bonus holiday’ in the UK, according to a UK leading hotel group.
These ‘Bonus Breaks’ are an extra holiday taken in the UK, typically lasting around five days and are situated around the British coastline, with hot spots including Cornwall and Devon.
Adrian Burley, Marketing Director, Luxury Family Hotels, says: “Often, it’s the core family who do the big summer trip abroad, while the ‘bonus breaks’ involve members of the wider family, other families and also friends. ”
“The school summer holidays are at least six weeks long and we are noticing a really strong increase in this second break holiday. Parents regularly tell us that they opted to have a second summer holiday in the form of a UK break, away from home and all the day to day chores, so that they can extend that holiday feeling for as long as possible before September ‘back to normality’ kicks in.”
Luxury Family Hotels report that both their Fowey Hall and Polurrian Bay hotels in Cornwall have become popular with the ‘Bonus Break’ set, given that they are perfectly placed to experience the British holidays many of the parents experienced when they were growing up, giving them a sense of nostalgia and a chance to share childhood memories with their offspring.
Hermione Norris, star of ITV’s Cold Feet, recently visited Fowey Hall Hotel in Cornwall with her family. She said: “When I was young it was Cornwall, Wales and Devon for family holidays…..A week in the UK with sandy sandwiches, building dens, free entertainment with a bucket and spade, Cornish pasties and family chaos. It was a lovely, wholesome experience. And I want that for my own children.”
Adrian Burley adds: “With Cornwall there’s so much to do on the doorstep and the area also provide a great base for families to enjoy the annual events that the region does so well.”
Cornwall spotlight: Head to Polurrian Bay to experience Cornwall’s active pursuits
Polurrian Bay Hotel is perfectly situated to explore West Cornwall which has some of the finest beaches in the country: Porthminster in St Ives and Perranporth Beach – all feature in TripAdvisor’s Travellers’ Choice Awards Top 10 this year.
Hotel facilities include indoor and outdoor pools; pretty gardens and a spectacularly situated tennis court. The private beach, with public access is literally on the doorstep, there’s a little path snaking through the gardens to the pristine sands of Polurrian Cove – buckets, spades and crab lines are available to take down to the beach. The walking is stupendous, especially along the South West Coast Path with its bright wildflowers blooming against a backdrop of cliffs and shimmering sea.
Active guests can enjoy surfing tuition with champion surfer Dan Joel, horse-riding, cycling (especially along the famous Camel Trail), and kayaking, canoeing and coasteering with Lizard Adventures.
Bedrooms: Polurrian Bay Hotel has 41 bedrooms. Interiors are fresh and contemporary, with a boutique seaside style. All rooms come with luxurious feather bedding and flat-screen TVs. The hotel also has buckets and spades and crabbing nets in its reception ready for trips to the beach with a pre ordered picnic for day.
The rooms to request: Whether you choose sea views, a spacious family room, the hotel has got the perfect accommodation to suit every family’s needs. Family suites are often the first to get snapped up. Guests can choose from a Superior Sea View or Inland Facing suite.
Forthcoming events in and around Polurrian Bay Hotel:
- Helston Flora day: 6 May 2017
- St Ives Food and Drink Festival: 13 May – 14 May 2017
- Royal Cornwall Show – Wadebridge: 8 – 10 Jun 2017
- Falmouth Classics Regatta: 16 Jun – 18 Jun 2017
- Penzance Literary Festival: 5 Jul – 8 Jul 2017
- Falmouth Week: 4 – 13 Aug 2017 (Falmouth Week has grown into the largest sailing regatta in the south west with more than 450 yachts racing over eight days, and a lively programme of shoreside events).
- Firework Spectaculars at Flambards : 7 Aug 2017 to 31 Aug 2017
Cornwall spotlight: Fowey to enjoy all chic Cornwall has to offer
Fowey Hall Hotel is perched above the pretty sailing town of Fowey on the south Cornish coast and commands sweeping views over its estuary, port and out to sea. A grand Queen Anne mansion thought to be the original inspiration for Toad Hall in The Wind in the Willows, its welcoming, unpretentious atmosphere makes it feel more like a friend’s country retreat, where kids can roam freely and parents can unwind.
With the sandy cove at Readymoney beach just a short walk away, and wonderful woodland and coastal walks all around, Fowey Hall makes the perfect location for a relaxing family break by the sea. Guests will love the urbane style of Fowey itself with its lovely boutiques, cafes and pretty streets.
Encounter Cornwall has been running canoe trips and kayak hire since 2006, ideal for the whole family. A great way to see Fowey’s sheltered tidal waters. Paddling through an Area of Outstanding Natural Beauty and a Marine Conservation and you may be lucky enough to spot a seal or dolphin.
Bedrooms: Bedrooms at Fowey Hall come in all shapes and sizes, from huge interconnecting rooms under the eaves to more contemporary rooms. Each of its 36 rooms is elegantly decorated with a mixture of antiques and contemporary and ooze comfort and luxury.
The room to request: Family rooms in the main house are often the most popular. Sleeping two adults and two children or infants, these provide a separate room for little ones and are ideal for families who like a bit more privacy while not compromising on luxury and comfort.
Fowey is perfectly placed for the key Cornish events (above) as well as:
- Fowey Festival of Arts and Literature: 6 – 13 May 2017
- Watergate Bay Polo on The Beach: 19 – 21 May 2017
- Royal Cornwall Show: 8 – 10 Jun 2017
- Polperro Music Festival: 10 – 18 Jun 2017
- Symphony By The Sea (Newquay): 4 Aug 2017
- Rock Oyster Festival: 7 – 8 Jul 2017
- Boardmasters, Surf, Skate & Music Festival: Newquay 9 – 13 August 2017
- Fowey Regatta and Carnival week: 13 – 19 August 2017
- Great Cornish Food Festival (Cornwall Food & Drink): 22 – 24 Sep 2017
FUN IN THE SUN OFFER: 10% Early Booking Discount which is valid for bookings made until 30 April (when the reservation is paid in full).
Rates from £950 for three nights in a Family Room at the Polurrian Bay Hotel which includes two nights on a dinner bed and breakfast basis and one night on a bed and breakfast basis including a ‘Coastal Calm’ spa treatment.
Rates from £1,130 for a three-night break at Fowey Hall Hotel which includes a three course dinner on two evenings and complimentary cream tea for two.
Both hotels provide everything needed for the youngest guests from change mats, cots and milk and a complimentary OFSTED registered crèche; there are games and equipment provided for older children; and for the parents, fresh locally sourced food, artisan drinks, delicious cream teas, Elemis spa treatments and a free baby listening service all make for a great getaway. They are dog-friendly too!
More information is available at www.luxuryfamilyhotels.co.uk or by telephoning its Central Reservations team on 0844 482 2152. Children go free when staying in parents’ room.